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Is This Appropriate for Kids?

One day, I was watching Noggin with my son. Noggin is a TV channel targeted towards 2-5 year olds, which is part of Nickelodeon. Most of the commercials are educational, such as find the square in the picture or point out the red door. But one commercial caught my attention.

It was a commercial for a Burger King Kids Meal. It had SpongeBob in it and was a remake of the 1990s song by Sir Mix-A-Lot, “Baby Got Back.”

The original song by Sir Mix-A-Lot is about a man that wants to have sex with a woman that has a big behind. Definitely not a song I would recommend for 2-5 year olds.

Here is the commercial:

I believe that this is inappropriate for young children. I don’t want my son to go around to someone and say, “Dang those pants are square” or “I like square butts.”

If I had a daughter, I definitely wouldn’t want her to be gyrating her behind like on this commercial. Can you imagine answering questions about phonebook implants?

As parents, we definitely have to be careful about what our children watch on TV.

As it turns out, I’m not the only one that feels this way. Burger King and Nickelodeon executives have been asked to remove this commercial by many child advocacy groups.

What do you think?

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{ 4 comments… add one }
  • Amber May 13, 2009, 10:45 PM

    I dont have cable but that comercial is on our local channels too and I hate it!
    I saw it awhile back. I turned the channel. I agree its sad what they are allowing on TV anymore. Which is why we cut the cable tv last year and my kids watch little TV but when they do it’s the PBS or a movie we have.
    I wish there was a stronger moral editor of what is allowed on TV. I think it could have a hugh impact on the lives of our kids.

  • Kennisha Hill May 13, 2009, 1:22 PM

    There is nothing absolutely “perfect”. Girl, we watch Noggin (Currently on now) and I’m telling you I love that channel because my son is learning a lot from watching it (of course coupled with my personal time teaching him). But I did see that commercial too and it is truly unbelievable. This goes to show you how no matter what we let our kids watch, nothing is 100% perfect. I even found fault in a Veggie Tales dvd. And I LOVE Veggie Tales- we have about 12 DVDs.

    This is where I believe we should pray and consistenly cover our children in prayer. And, teach them not to entertain foolishness like that.

    I hope they do take it off the air.

    Thanks for posting this Tonya!


  • God, My Savior Forever! May 13, 2009, 12:08 PM

    I totally agree with you and can’t believe they are airing it for kids too:( It made me uncomfortable watching it with my husband. We grew up witht hat song and yes the meaning behind all this is definitely encouraging sexual behavior:( I understand that their trying to humor us as they try to sell their product but as Christians we know that we arw living the end of times and that the world will try to sugar coat many things to try to lure us Christian in and to continue to decay the minds of many people. I def. think they need to get rid of this commercial..better yet..I wish they got rid of alot of stuff on tv..oh this world needs Jesus:(

    Have a beautiful day!!!!

  • Krystal May 13, 2009, 8:48 AM

    I saw that commercial a short while ago…. and I just thought, “What?”

    My kids actually don’t watch cable TV, even though we have it. They watch only the DVDs that we buy them. The main reason is because it’s kind of difficult to monitor tv shows that show different episodes. They might slip something into an episode that is inappropriate while I’m off doing laundry or something! Yuck.

    But the other reason is the commercials. That Burger King commercial is completely inappropriate, like you said. Of all the songs out there, why is it necessary to remake THAT song for small children?

    I hope that the commercial gets pulled. How jaded is Hollywood that they don’t even realize that making a commercial like that for toddlers is insane?…

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