One day, I was watching Noggin with my son. Noggin is a TV channel targeted towards 2-5 year olds, which is part of Nickelodeon. Most of the commercials are educational, such as find the square in the picture or point out the red door. But one commercial caught my attention.
It was a commercial for a Burger King Kids Meal. It had SpongeBob in it and was a remake of the 1990s song by Sir Mix-A-Lot, “Baby Got Back.”
The original song by Sir Mix-A-Lot is about a man that wants to have sex with a woman that has a big behind. Definitely not a song I would recommend for 2-5 year olds.
Here is the commercial:
I believe that this is inappropriate for young children. I don’t want my son to go around to someone and say, “Dang those pants are square” or “I like square butts.”
If I had a daughter, I definitely wouldn’t want her to be gyrating her behind like on this commercial. Can you imagine answering questions about phonebook implants?
As parents, we definitely have to be careful about what our children watch on TV.
As it turns out, I’m not the only one that feels this way. Burger King and Nickelodeon executives have been asked to remove this commercial by many child advocacy groups.
What do you think?